Freyja – Goddess of Love, Magic, and the Battle’s Choice

Freyja (pronounced FRAY-yah) is the Norse Goddess of Love, Beauty, Magic, and War, a being of radiant power who moves freely between tenderness and ferocity. She is the Lady of Seiðr (Norse witchcraft), the Mistress of Cats, and Queen of the Valkyries, collecting half of all warriors who fall in battle to dwell in her great hall, Fólkvangr.

Freyja embodies the sacred truth that love and strength, pleasure and power, are not opposites but reflections of one another. She is sensual yet strategic, compassionate yet fierce, and her presence calls us to reclaim the fullness of the divine feminine—body, heart, and will.

Mythology & Lore

Freyja’s name means “Lady,” and she is of the Vanir, the ancient tribe of fertility and nature gods, who joined the Aesir after the war between them ended in peace. She is the daughter of Njord, god of the sea, and the twin sister of Freyr, god of fertility and prosperity.

Freyja is most often associated with love, beauty, lust, wealth, fertility, and magic. Yet, unlike Aphrodite or Hathor, her stories also tell of battle, death, and sovereignty. She rides into war in a chariot pulled by cats and receives half of the honored dead—those who die bravely—while Odin claims the rest for Valhalla.

She is also the foremost practitioner and teacher of Seiðr, a form of Norse sorcery involving trance, prophecy, and transformation. In the sagas, she teaches this powerful magic to Odin himself, giving him the knowledge of fate and spirit that only women once held.

Freyja’s tears are said to turn into gold when they fall, and her laughter into flowers. Her famed necklace, Brísingamen, was forged by dwarves—a treasure of immense beauty symbolizing desire, art, and the creative fire of passion itself.

Though she weeps for her lost husband Óðr, who wanders the world in disguise, Freyja never ceases to rule her domain. She is the Goddess of Sovereign Desire, teaching that longing is not weakness, but sacred motion toward beauty and truth.

Symbols & Colors

• Colors: Gold (radiance, passion, abundance), rose (love, tenderness), red (vitality, passion, power), green (fertility, abundance, growth), black (mystery, transformation)

• Symbols: Brísingamen necklace, cats, falcon feathers, chariot, boar (Hildisvíni), sword, flowers, tears of gold

• Animals: Cats, boar, falcon, swan, rabbit

• Plants/Herbs: Rose, vervain, apple blossom, elderflower, strawberry, cinnamon, mugwort

• Sacred Associations: Magic, fertility, love, sensuality, battle, death, independence, wealth, transformation

Crystals & Stones

Freyja’s energy is radiant, magnetic, and empowering—perfect for confidence, magic, and love-work:

• Rose Quartz – unconditional love, healing, beauty

• Garnet – sensuality, courage, creative fire

• Amber – Norse gold, vitality, ancestral warmth

• Carnelian – passion, confidence, life force

• Tiger’s Eye – strength, determination, inner sovereignty

• Moonstone – feminine magic, emotional flow, intuition

Rituals & Offerings

• Love & Empowerment Work: Light a red or gold candle and anoint yourself with rose or amber oil. Speak affirmations of self-worth and desire.

• Seiðr Practice: Meditate or perform trance work beneath a full moon to call her guidance in magic and divination.

• Offerings: Honey, mead, amber, cinnamon, apples, chocolate, flowers, jewelry, or cat imagery.

• Ritual Acts: Wear jewelry that makes you feel powerful and beautiful; dance, adorn yourself, or engage in creative acts that awaken joy and sensual energy.

• Ancestor & Warrior Offerings: Honor Freyja’s warrior aspect by lighting candles for the brave or leaving flowers at a grave.

Metaphysical Work with Freyja

• Love & Desire: She awakens passion and teaches that desire, when honored consciously, is sacred.

• Magic & Transformation: Freyja governs Seiðr—work with her to strengthen intuition, trancework, and shapeshifting energy.

• Empowerment & Confidence: Her presence restores self-worth and sovereignty.

• Abundance & Prosperity: She blesses with beauty, joy, and attraction energy that draws wealth and opportunity.

• Protection in Battle: Freyja aids those fighting—literally or metaphorically—for their freedom or truth.

• Ancestral & Death Work: She is a gentle psychopomp who comforts souls in transition and honors the cyclical nature of life and death.

Invocation Example

"Freyja, Lady of Gold and Flame,
Guide my heart through love and pain,
Teach me strength through beauty’s art,
And weave your magic through my heart."

Modern Worship & Practice

Freyja is revered today by witches, mystics, and those reclaiming sacred feminine power and sensual freedom.

• Altars: Adorn with amber, roses, cats, falcon feathers, and gold coins or jewelry.

• Chants: “Hail Freyja, Lady of Brísingamen!” or “Freyja, teach me to live fiercely and love fully.”

• Ritual Timing: Fridays (her day), the full moon, and spring festivals like Beltane align well with her energy.

• Devotional Acts: Celebrate beauty in all its forms—through art, sexuality, adornment, and self-expression.

Freyja teaches that love is not weakness but a source of unstoppable power, and that embracing both tenderness and strength is the path to wholeness.